Marketing

Ten “normal” things you do on WhatsApp that are killing your sales

WhatsApp Marketing Mistakes to Avoid for Business Growth Did you know that the average business owner checks WhatsApp seven times an hour? Did you also know that WhatsApp has 200 million active users with 20 billion messages sent each day? Combine these two statistics, and you’ll find that most businesses are using WhatsApp in their

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Positioning strategies to help you stand out from the crowd

Understanding Brand and Product Positioning Brand or product positioning may sound like it’s all about the surface appearance of a company or its offerings. However, it goes beyond mere product placement; it’s about the perceptions your target markets and competitors hold about your goods and services. To achieve successful brand or product positioning, you must

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Strategies to Create Offers Your Clients Can’t Refuse

Welcome to the world of irresistible offers! As a small business owner, crafting offers that your clients simply can’t refuse is a game-changer. In a landscape where WhatsApp statuses and affordable advertising are your go-to channels, mastering the art of creating compelling offers becomes paramount. Let’s delve into some strategies that will not only grab

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The Power of Storytelling in Attracting and Retaining Customers

In the fast-paced world of business, where attention spans are fleeting, and competition is fierce, small business owners, affiliate marketers, and students leveraging affordable advertising methods like WhatsApp statuses need a powerful tool to stand out—storytelling. The art of storytelling goes beyond mere narration; it’s a potent marketing strategy that can captivate, engage, and build

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The Art of Follow-Up: Turning Leads into Loyal Customers

Dear Small Business Owners, Affiliate Marketers, and Students, Running a business in today’s digital age requires more than just putting your product or service out there. It’s about building relationships, establishing trust, and converting leads into loyal customers. In this guide, we’ll delve into the art of follow-up, a crucial aspect of core marketing fundamentals

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Small Business Finance: Managing Your Money Wisely

Running a small business comes with its unique set of challenges, and one of the crucial aspects that demand careful attention is finance. Effective financial management is the cornerstone of a successful venture, ensuring stability, growth, and sustainability. In this article, we’ll explore essential tips on managing your small business finances wisely. 1. Budgeting is

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Building Trust: How to Create a Transparent Business Model

In the dynamic landscape of small business ownership, establishing trust is a key element that can set you apart from the competition. For Nigerian business owners, affiliate marketers, and students relying on WhatsApp and other cost-effective advertising methods, building trust is not just a strategy—it’s a necessity. Transparency is the foundation upon which trust is

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